
Brand Name
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Chemtronics’ eco-friendly semiconductor material brand “purisol”
is a combination of the word “Purity” and “Solution” to signify Chemtronics’ commitment to
“producing high purity products with minimal impurities harmful to the human body.”
Brand Identity
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The purisol BI has [eco-friendly] images as its main feature, which is one of the key characteristics of Chemtronics’s PGMEA solution.
“p” and “l” are facing each other in the shape of an arrow, while the meaning of "eco-friendliness" and "non-toxic solvent harmless to humans"
backed by advanced technology is weaved in between with the mint color in the center, which signifies the “environment” and symbolizes a continuous cycle.
Brand Vision
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Ultra-high purity
Ultra-high purity product that minimizes fatal, harmful impurities
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Free of impurities harmful
to the human bodyContains only minimal amounts of harmful beta isomers (1.5ppt and below)
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Advanced technology
Metallic impurities limited to ultra-low amounts at the ppt (parts per trillion) level
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Brand Color
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Main colors are navy and mint.
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MAIN
PANTONE 534 C
C 96 M 89 Y 47 K 14
R 30 G 52 B 93 -
SUB
PANTONE 3262 C
C 84 M O Y 42 K O
R O G 187 B 179
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Logo Combination
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Horizontal
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Vertical
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Subname Combination
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purisol + PM / PMA
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PM / PMA
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